Art Direction & Visual Storytelling
I craft editorial layouts, build brand identities, and create digital experiences that blend aesthetic beauty with strategic communication.
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"Good design is not decoration. It is the difference between information that is ignored and information that changes behaviour."— Sonu Kumar
A timeline of my creative evolution across industries.
Transitioned design into full-stack creative production. Integrated UI/UX design with React and Tailwind CSS, focusing on performant, aesthetically rich digital experiences.
Mastered editorial design. Developed complex typographic systems, book covers, and magazine layouts. Learned the discipline of grid systems and text hierarchy.
Led brand identity redesigns, produced destination showcase videos using After Effects, and built comprehensive digital marketing campaigns that increased online engagement.
Creating cohesive visual systems, logos, and brand guidelines that resonate across print and digital.
Expertise in typography, grid systems, and long-form layouts for publications and magazines.
Designing intuitive, beautiful user interfaces and component libraries in Figma.
Bringing stories to life with Adobe Premiere Pro and After Effects for social media and campaigns.
Deep understanding of CMYK, bleed margins, and pre-press requirements for large-format printing.
Bridging the gap between design and development using HTML, CSS, and modern frameworks.
Available for freelance opportunities and collaborative projects. Drop me a message below.